--- title: About url: https://revworx.ai/about/ date: 2026-10-24T00:19:54+00:00 modified: 2026-11-08T19:13:16+00:00 lang: en_US --- Founder · Agentic AI Architect and GTM Engineer # Dale Smith Dale Smith is the Founder of revWorx. He operates at the intersection of growth strategy, agentic AI architecture and GTM engineering, translating commercial intent into cognitive revenue infrastructure. revWorx architects, builds, operates and advises: it takes a business's revenue growth strategy and encodes it in cognitive revenue infrastructure. [dale@revworx.ai](mailto:dale@revworx.ai)[linkedin.com/in/agenticgtm](https://linkedin.com/in/agenticgtm) ![Dale Smith](https://revworx.ai/wp-content/uploads/author-dale-smith.png) 01 —About ## Why was revWorx founded? Dale recognized early on that agentic AI would force revenue tech stacks to evolve from manually orchestrated tool sprawls into cognitive systems that reason and orchestrate outcomes. He put that conviction into practice by building an Agentic GTM Platform from first principles: evaluating agentic frameworks, agent runtimes, guardrails and harness design, vector retrieval knowledge bases and RAG pipelines, MCP server design and CI/CD deployment infrastructure. His differentiators are technical skills, business acumen and experience. A BSEE systems-engineering foundation, an MBA and a decade in CMO and RevOps roles means he can comfortably lead a client discovery session; facilitate the formulation of strategy; encode that strategy in infrastructure; then build and deliver or operate. He developed the architecture described in the Composable Reference Architecture as an organized approach to encoding revenue growth strategy into cognitive revenue infrastructure sized to a modest budget and operated conversationally to orchestrate GTM motions across ICP touch points, from prospect to promoter. Before founding revWorx in 2025, Dale was founding CMO at Orchestral.ai where he built and operated GTM infrastructure driving pipeline and ARR to exceed $1 million in the first twelve months of operations. For most of the last decade, he has worked with startups and SMBs in revenue technology leadership roles with hands-on responsibility for revenue infrastructure, integrations and operations. Dale holds an MBA in International Business from the University of San Francisco and a BSc in Electrical, Electronics and Communications Engineering from Missouri University of Science and Technology. 02 —Proof 17:1 Phase-1 ROI model on a live client engagement, a luxury AV integration firm. $1M+ Pipeline and ARR in the first twelve months as founding CMO at Orchestral.ai. 25 / 7 MCP servers across seven clusters in the reference deployment he built and operates. [The Composable Reference Architecture →](/architecture/)[Building the Next GTM Tech Stack, Revisited →](/agentic-gtm-engineering/)